Prime is an activewear brand built for the way Malaysia moves.
We design for runners first — but not only runners. From the pavement pounders chasing a personal best to the trail seekers off the beaten path to anyone who just wants gear that keeps up with a busy, active life, Prime exists to make performance apparel that actually performs in our climate, at a price that makes sense.
Three collections, one standard.
Prime Running
Precision-built for every stride, featuring sleek inner and side pockets, front-and-back reflective details, and premium polyester-microfiber fabrics with seam-bonding at the collar to reduce friction.
Prime Trail
Engineered for off-road performance with wind- and water-resistant, stretchable fabrics and cut-and-sew construction for a rugged yet ergonomic fit.
Prime Basic
Everyday essentials that balance comfort and practicality, with thoughtful details like pockets, reflective trims, and ventilation zones.
Smart value, strong performance.
We believe elite-level design shouldn't come with an elite-level price tag. Prime sits at a price point that respects your wallet without compromising on the technology that keeps you moving.
More than apparel — a community.
Prime isn't just on the shelf, we're on the course. As the brand behind Prime Trail Run and a proud supporter of marathons and races across the country — from KL to Penang to Langkawi — we show up where our community runs, climbs, and pushes their limits.
Designed for runners, made for everyone.
That's the promise. Whatever your pace, your terrain, or your goal — Prime is built to move with you.
